Institute an Annual Marketing Plan

Success is a combination of vision and planning. You may know where you want your company to be in five years, but without a step by step plan, it’s doubtful you’ll get there.

Begin by asking yourself:
• What do we want to accomplish through our 0•marketing/advertising program?
• Who is our target audience?
• What differentiates us from the competition?
• What is our competition using as a claim or benefit?

Next, choose a brand or marketing message that clearly states what makes your company superior. Make sure it is a message you can use consistently over a long period of time. It will take repeated exposure of your message in order for your customers to recognize you and react to your message.

Determine how best to reach your target audience. Direct mail offers the most targeted vehicle. If you advertise on TV and radio you pay for every impression you make – do you want to pay for viewers who will never use your product?

Now, get your well-crafted message out there, to a narrowly targeted audience, over and over again. Results don’t happen overnight. BE CONSISTENT AND BE DETERMINED!

Watch for emails with more steps for
successful marketing.


© Nehlsen Communications 2006-2008